Feedback survey on audio broadcasting in pagoda on every holy day

At the beginning of project, a baseline and need assessment survey was conducted in the three target commune of project such as Smoang Thbong, Smoang Cheang and Kronhong. A now, the project was produced many audio production related with agriculture, education and health and broadcasted into the community by loudspeaker in 11 pagodas located in target commune of project in Kamchai Mear District. So on, the project want to know the result of audio broadcasted in pagodas was conduct the survey to get feedback from the community for improve broadcasting method. The purpose of this survey was to identify the best method for broadcast, adaptation of audio broadcasted in pagoda, community’s material for get information and percent of farmer to recognize the project. The results of this study will help to the project staff to identifying the best method in the future for broadcast the project production into the community following to the objective of the project.

This survey was conducted in three target commune of project in Kamchai Mear district, Prey Veng province - Smoang Thbong, Smoang Cheang and Kronhong. In doing in this research, 110 households in the community were individually interviewed face to face surround of 11 pagodas (10 household per pagoda). The survey activities consist of survey planning, data collection training, data collection, data entry, data analysis and report writing. The survey was conducted in November, 2007.

Questionnaire was developed base on the farmer adaption of audio production that we broadcasted in 11 of pagodas located in the target commune of the project. Research coordinator and content developer contributed significantly to developing this questionnaire which was verify corrected by project director and project coordinator before conducting this survey. Moreover, the questionnaire was developed to be as simple as possible so as to reduce errors during data collection and recording, and to ensure all questions could be easily understood by both of interviewer and respondents.

The collected data was checked thoroughly and then entered directly to SPSS packages by the data entry team consisting of the research coordinator and one content developer. This task was completed on the week after data collection. This survey was analyzed by SPSS (Statistic Package of Social and Science) and Excel packages. Frequency, descriptive statistics, and cross tabulation procedures were used to produce the outputs of the data survey. The outputs of data analysis were converted into the form of tables and graphics, so that they can be easily interpreted.

As the results of feedback survey on audio broadcasting showed that: very separate between the numbers of people who known and unknown the iREACH project. More than 88 percent didn’t know the project because of project didn’t promote all of activities everywhere of the priority project area. Moreover, for the audio production was produced many audio such as iREACH belong to community, water sanitation and dengue fever for broadcasting into the community but now we broadcasting through the pagoda in every holy day didn’t enough for community to get this information. Total 60.91% didn’t have the audio information of the project and 39.09% only got this information but not clear. Moreover, a little household located surround of the pagoda and many household located far from the pagoda so we could be improve of our broadcasting into all area of our priority project by another method including video spot, note or poster...etc.

In addition, all iREACH’s project staff must be set up the activities plan for actively promotion about the iREACH project to community. Especial must conduct campaign to all target area of the project and in the capital town and producing the other program to promote the local people to participate in the project. Moreover, we should be develop the newsletter of the project objective, project goad and project activities in present and future for broadcasting into the priority area of the project. In addition, we should be communicating with whole authority in the area of project such as village and commune chief to explain them about our project activities for develop their household because they can provide these information to another peoples living in the community.

Best regards

Pin Tara

Research Coordinator

iREACH, KCM, MVU